AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Wellness Apps on iOS in Australia
Explore the Q4 2020 trends for the top wellness apps on the iOS platform in Australia. Sensor Tower's data provides insights into downloads, revenue, and user engagement.
In the fourth quarter of 2020, wellness apps continued to play an essential role in the lives of many users in Australia. Data from Sensor Tower offers a glimpse into how these apps fared on the iOS platform.
Calm showed a fluctuating trend in revenue throughout the quarter, peaking at around $92K in mid-October and then dipping to approximately $49K by the year's end. Downloads saw a significant spike in early October at over 10K, followed by a gradual decrease, eventually rising again to around 7.7K in the last week of December. Weekly active users remained relatively stable, with a slight increase towards the end of the quarter, reaching over 76K.
Headspace: Sleep & Meditation also experienced a revenue peak in late October at nearly $49K, followed by a decline to around $36K by the close of the quarter. Downloads for Headspace peaked at close to 6K in mid-October and then followed a downward trend, with a small uptick to 4K in the final week. The app's weekly active users showed a slight increase in late December, ending the quarter with over 43K users.
Sleep Cycle - Sleep Tracker had its highest revenue week in mid-November at approximately $13K, with a subsequent decline to just under $10K by year-end. The app's downloads reached their highest at around 4K in early November, then decreased and plateaued towards the end of the quarter. Weekly active users saw a slight decrease from approximately 47K to 43K during Q4.
Smiling Mind: Meditation App maintained a focus on downloads and weekly active users due to a revenue of $0 throughout the quarter. Downloads started at around 3.9K in late September and saw a decrease to approximately 1.8K by the end of December. Weekly active users showed a similar downward trend, starting at about 15K and ending at around 11.7K.
I Am Sober generated modest revenue figures, with a notable spike to over $500 in the first week of December. The app's downloads exhibited a peak of over 3.3K in early October, followed by a decrease and a slight rise to around 2.3K by the end of the quarter. Weekly active users fluctuated throughout Q4, with a noticeable increase to over 20K in the last week.
For more detailed insights on app performance and trends, Sensor Tower's full range of analytics provides a deeper dive into the data.
